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Case Study Introduction Samples

Examples of Introduction sections

An example from accounting & finance
Footnote

Introduction

This report provides information obtained through ratio analysis, regarding the profitability, liquidity and financial stability of Outdoor Equipment Ltd for the years 1993-1995. This report will pay particular attention to the earning power, liquidity and credit management, inventory management and debt management, and will highlight major strengths and weaknesses while offering some explanation for observed changes. The report will comment on the prospects of the company and make recommendations that would improve Outdoor Equipment’s Ltd’s current performance. These observations do have limitations which will be noted. This report will explain how a cash flow statement and a prospectus could enhance analysis.


terms of reference & methods



terms of referenceand outline of report’s structure






outline of report’s structure

Excerpt from Woodward-Kron, R. (1997) Writing in Commerce: a guide to assist Commerce students with assignment writing, (Revised edition), Centre for the Advancement of Teaching and Learning, The University of Newcastle.

An example from marketing

Introduction

In Australia there are close to one million business buyers. This is far short of approximately 18 million consumers but the total sales volume in the business market far surpasses the total sales to the consumer market. Although business buying behaviour and consumer buying behaviour are similar because they both involve individuals making purchasing decisions, the differences between the buying behaviours of these groups is of greater significance. These differences are important in understanding the behaviour of business buying and consumer buying markets.

Officeworks is a branch of Australia’s leading retail group Coles Myer Ltd. Launched in 1994, it was aimed to cater specifically for the needs of small business, the home office and students. It has approximately 40 stores and is continually adding new stores Australia wide. Its range of products include all office supplies such as stationary, computers and other business machines, furniture and office kitchen and bathroom supplies.Officeworks is a company that experiences both consumer buying and business buying.Officeworks will be used as an example in this report to illustrate the difference between consumer and business buying behaviour. Its marketing strategy will be assessed to see how it incorporates and has been influenced by both consumer and business buyers. Finally, recommendations will be made about how its marketing strategy could be expanded to further meet the needs of business buyers.


Background to the research problem








Statement of the research problem




Background to the case study








Relationship between the case study and the research problem highlighted.

Outline of report’s structure

 



© Copyright 2000
Comments and questions should
be directed to Unilearning@uow.edu.au

 

Business: Cerion Enterprises

Location: Rochester, NY

# of Employees: 22

Year Business Founded: Started in June 2009

Summary of Story:

Understanding how a ceria additive increases fuel efficiency is the goal of a collaborative research project between an Alfred University professor and Cerion Enterprises, LLC.

Cerion continues to support the work of Dr. Alastair Cormack, the Van Derck Frechette Professor of Ceramic Science in the Inamori School of Engineering at Alfred University.Dr. Cormack’s research group is using computational techniques to simulate the structure and energetics of ceria-based nanoparticles.

Cerion’s GO2 catalyst is an eco-friendly diesel fuel additive that decreases fuel consumption by a minimum of 8% while also reducing harmful emissions and particular matter.

A primary goal of Dr. Cormack’s research is to provide a deeper understanding of the atomic scale mechanisms responsible for the extraordinary performance of these nanoparticles.A secondary goal is to develop a computer-based approach for designing other nanoparticle catalysts. Ideally, the simulation would reduce the number of laboratory experiments needed for new technological developments.

“The insight and guidance that Dr. Cormack’s calculations provide is an integral part of our research program for the production of higher reactivity catalytic nano materials that approach the limits of solid state chemistry”, said Dr. Kenneth Reed, Chief Technology Officer.

“This research is a perfect example of how computational tools can provide significant insight into materials that is unattainable by more traditional experimental methods,” noted Dr. Matthew Hall, project co-sponsor Director.“We are thrilled to be working with Cerion Enterprises and look forward to helping advance the science of combustion catalysts.”

The Center for Advanced Ceramic Technology at Alfred University is also partially supporting Dr. Cormack’s project with Cerion Enterprises.

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